MEDIA AND ACTIVATION
Turning media into a multiplier
We turn media into an intelligence loop, amplifying brand narratives, accelerating performance, and unlocking value at every touchpoint.
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What we do
We make great work impossible to miss
Whether reaching HCPs, patients, caregivers, or payers, we integrate creative, omnichannel planning, and real-world data into a single media strategy—so ideas and activation are shaped together and amplified with purpose.
Strategy first
Our media planning begins with senior-level insight grounded in real-world data, audience behavior, and business objectives to drive clear outcomes.
Precision performance
We apply data-driven, meticulously orchestrated decisions across the media lifecycle to ensure campaigns are accountable, measurable, and scalable.
Purpose-built partnerships
We leverage long-standing relationships across platforms, publishers, and partners to secure early access, better terms, and faster impact for our clients.
HOW we do IT
Activating excellence
The discipline behind smarter, more accountable media decisions across all digital, traditional and emerging channels.
Media Strategy and Architecture
We design audience-first, lifecycle-aware media systems grounded in real-world behavior and deeply integrated with brand, creative and omnichannel strategy.
Planning and Activation
We translate strategy into agile media plans, executed with precision by in-house, specialized activation teams and continuously optimized against performance.
Audience Intelligence
We embed real-world data and audience signals directly into planning and activation to ensure relevance, precision, and accountability.
Ad Technology and Operations
We manage platforms and technical execution in-house to maintain transparency, speed and control, executing with rigor designed to support regulated environments.
Measurement and Optimization
We live by clear performance frameworks, analytics, and reporting to tie media investment to outcomes and guide smarter decisions over time.
Innovation and Partnerships
We create differentiated advantage through custom activations and deep partnerships that unlock early access, better terms, and incremental value.
Platform connections
Media follows intelligence
Insight that moves across capabilities strengthens decisions from planning through activation.
Leadership
The architects of modern health media
Meet the leaders shaping every channel, message, and moment.
Johanna Jarvis
Managing Partner, Chief Media Officer, Assembled Intelligence
Christie Volke
Senior Vice President, Media Director, Assembled Intelligence