CREATIVE
COMMERCIALIZATION
Everything we do is by design
We bring intention to every decision. By combining real-world data, strategy, and creativity we deliver integrated solutions that cut through complexity and drive meaningful outcomes for some of the world most successful healthcare brands.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What we do
We commercialize the most beautiful brands in healthcare
Healthcare marketing should never have to settle. That’s why our work is as elegant as it is effective and as focused as it is fearless. We serve clients of all sizes with the same uncompromising standards.
Simple
We distill things down to the essentials to communicate with absolute clarity.
Powerful
We develop work that demands the attention of our audiences so that it never gets overlooked.
Beautiful
We believe that beauty is a standard that sets our work, our brands, our clients—and us—apart.
HOW WE DO IT
By design
These core capabilities bring Creative Commercialization to life from day to day and launch to launch, always tailored precisely to our clients’ needs.
Data Insights
We harness real-world data and analytics to shape what we make, who it reaches, and how it drives real-world decisions, adoption, and growth.
Strategy
We develop precise medical, brand, and omnichannel strategies to guide every decision so brands stay focused as they scale.
Branding and Design Systems
We define the brand foundation and bring it to life through a design system that makes consistency easy. One language, one toolkit, everywhere it shows up.
Creative Development
We create the ideas that earn attention, shape perception, and build belief. Through exceptional craft, across channels, we make brands unforgettable.
Omnichannel Activation and Optimization
We design connected brand experiences that maximize impact at every touchpoint and get smarter with every interaction.
Content Studio
We’re a production studio with a creative brain. We concept and craft high-quality video, motion, photography, and animation designed to perform.
Platform connections
Intelligence adds impact
Our Creative Commercialization draws from our other capabilities and strengthens them in return.
LEADERSHIP
Unconditional support looks like this
Meet the fearless leaders of Minds + Assembly.
Alix Rancier
Managing Partner, Chief Creative Officer, Minds + Assembly
Randi Baerson
Managing Partner, Chief Client Officer, Minds + Assembly
Troy Polsey
Managing Partner, Chief Creative Officer, Minds + Assembly